Ceci n'est pas un showroom
CECI N'EST PAS UNE AGENCE
PLAN 8 is a strategic and curatorial practice operating at the intersection of creation, structure and markets.
Working upstream with founders and creative directors,
PLAN 8 designs the long-term commercial and institutional architecture of fashion brands.
The practice is grounded in the idea that creation is a discipline before it is a product. Structure exists to sustain meaning, not to replace it.
Working upstream with founders and creative directors,
PLAN 8 designs the long-term commercial and institutional architecture of fashion brands.
The practice is grounded in the idea that creation is a discipline before it is a product. Structure exists to sustain meaning, not to replace it.
CURATION OVER VOLUME
PLAN 8 is a strategic growth and curatorial platform operating at the intersection of fashion, culture, and global commerce. We are neither a traditional showroom nor a classical agency. PLAN 8 works upstream with founders, creative directors, and decision-makers to design, curate, and implement the long-term commercial architecture of a brand. PLAN 8 is grounded in a practice of fashion that treats creation as a discipline, not as a commodity.
Growth should be built, not imposed.
PLAN 8 approaches brand development as a curatorial and architectural process. We identify the right tools, markets, and partners, and build modular systems progressively, season after season.
Growth should be built, not imposed.
PLAN 8 approaches brand development as a curatorial and architectural process. We identify the right tools, markets, and partners, and build modular systems progressively, season after season.
From Vision to Practice
In practice, PLAN 8 acts as a strategic counterweight within the brand. We operate at the point where key decisions are taken, upstream of visibility and sales, to define positioning, pace, and market priorities with clarity and discipline. As much as identifying opportunities, our role is to define limits, refuse dispersion, and protect the internal logic of the brand.This translates into fewer but stronger seasonal decisions, controlled market exposure, and a clear hierarchy between creation, communication, and commerce. Designers do not gain an additional layer of noise, but a structured framework that absorbs complexity, allowing creative work to remain central while commercial and institutional interactions are handled with authority, continuity, and long term intent.
The Power of Network and Experience
PLAN 8 works internationally with attention to context. Each geography is approached as a specific ecosystem with its own thresholds of access. We curate where, when and how to be present—and where not to be. Presence is constructed, not multiplied.
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SERVICES & WORK
The work of PLAN 8 takes shape through situations rather than predefined services.
This may include strategic structuring, market positioning, institutional dialogue, or operational frameworks — always defined in relation to the specific needs and stage of each brand.
Engagements are defined case by case, according to the brand’s stage, geography and internal structure.
This may include strategic structuring, market positioning, institutional dialogue, or operational frameworks — always defined in relation to the specific needs and stage of each brand.
Engagements are defined case by case, according to the brand’s stage, geography and internal structure.
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AREAS OF EXPERTISE
MARKETS
INTERNATIONAL / ECONOMY
INTERNATIONAL / ECONOMY
PLAN 8 approaches markets through timing, relevance and cultural positioning. Presence is selective, seasonal and adapted to each context rather than standardized across regions.
Based in Paris, operating internationally.
ACCESS
Market presence is curated, paced and specific. We privilege relevance over coverage and continuity over exposure.
INTERNATIONAL
PLAN 8 operates internationally through long-standing relationships and contextual engagement.
The practice navigates between creative studios, institutions and market structures, adapting its mode of presence to each environment in main world capitals relevant to our industry.
The practice navigates between creative studios, institutions and market structures, adapting its mode of presence to each environment in main world capitals relevant to our industry.
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HOW WORK IS CONDUCTED
Work at PLAN 8 is conducted through long-term engagements rather than isolated assignments.
Interventions are structured season by season and adapt as brands evolve. Certain phases require direct operational involvement; others transition toward advisory oversight.
Sales execution, when necessary, may be handled internally or delegated to local agents, while strategic direction, market coherence and governance remain centralised.
This flexible structure allows PLAN 8 to remain involved at the level where decisions matter, without creating dependency or operational inflation.
Interventions are structured season by season and adapt as brands evolve. Certain phases require direct operational involvement; others transition toward advisory oversight.
Sales execution, when necessary, may be handled internally or delegated to local agents, while strategic direction, market coherence and governance remain centralised.
This flexible structure allows PLAN 8 to remain involved at the level where decisions matter, without creating dependency or operational inflation.
Read more
NOTES
Notes brings together short texts written from within the practice.
These are reflections on structure, timing and positioning — part of the working process rather than external commentary.
These are reflections on structure, timing and positioning — part of the working process rather than external commentary.
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PEOPLE
PLAN 8 was founded by Rafael Jimenez.
With over twenty-five years of experience working with designers, creative directors and institutions across Europe, Asia and the Americas, his work is grounded in a concrete understanding of how fashion operates as both a cultural field and an economic structure.
PLAN 8 does not operate with a fixed internal team. Depending on context, projects are developed in collaboration with a network of independent consultants, advisors and specialists — including commercial strategists, legal experts, production partners and institutional interlocutors.
Teams are assembled on a case-by-case basis, according to the specific needs, scale and stage of each engagement. This structure allows PLAN 8 to remain precise, adaptable and directly involved, while drawing on the most relevant expertise when required.
PLAN 8 was founded by Rafael Jimenez.
With over twenty-five years of experience working with designers, creative directors and institutions across Europe, Asia and the Americas, his work is grounded in a concrete understanding of how fashion operates as both a cultural field and an economic structure.
PLAN 8 does not operate with a fixed internal team. Depending on context, projects are developed in collaboration with a network of independent consultants, advisors and specialists — including commercial strategists, legal experts, production partners and institutional interlocutors.
Teams are assembled on a case-by-case basis, according to the specific needs, scale and stage of each engagement. This structure allows PLAN 8 to remain precise, adaptable and directly involved, while drawing on the most relevant expertise when required.
