TOGETHER is an experiential space where buyers, press, and fashion industry key players come to discover, buy, and connect with brands that have generated a fresh and successful critique in the press.
We feel there is a need to create a new editorial setting that reflects the taste of Paris of the season. We want to create an observatory of trends and an efficient platform for brands to broadcast their message.
The fashion business has undergone profound transformations. The current business model of showrooms and tradeshows cannot effectively fulfil their role anymore in the multiplicity of deals and hybrid sub-cultures that exist. Traditional sales showrooms struggle to work with representation based on territories and exclusivities due to disruptions from e-commerce, social media, and new business models.
Social media has empowered the brands creating communities around them. They move freely. Each brand is a small universe of actors and players. Each one is extremely curated and connected to social culture. Adjacency is important. TOGETHER is a platform that capitalizes on these adjacencies and entices agents to move freely, drastically expanding the reach of a traditional marketplace.
TOGETHER is a project by Rafael Jiménez and PLAN 8.